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Owning a Cafe or Coffee Shop by Mark Norman

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Owning a Cafe or Coffee Shop by Mark Norman is the definitive guide to putting you on the right path to successfully opening your very own cafe or coffee shop.


New cafés are opening all the time, and they're also closing just as fast. With this guide, you will be able to start your coffee shop in the confidence that you have the knowledge and ability to avoid the costliest mistakes and give yourself the best chance for success.


With over 20 years of research at coffee shops near and abroad, this guide is the fastest way to learn about the most important steps when starting your own journey in the coffee industry.


Avoid all the pitfalls and traps of opening a new café and learn the lessons learnt from hundreds of successful international cafés to get on track to running an exciting, profitable coffee shop now.


Owning a Café or Coffee Shop’ is packed full of thoughts and ideas and as each paragraph is read, it will only improve one’s knowledge of what can be an exciting industry to be involved in.

 In this book you will find:

  • A comprehensive study of bustling coffee shops around the world.
  • Informed advice on how to open a coffee shop.
  • Secrets from successful cafés and more.

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Coffee FAQ

Why is the roast date printed on the back of the bag?

We print the roast date on every bag so you know exactly when your coffee was roasted. Freshness is key to great flavor—our beans are usually at their best between 7–30 days after roasting. This gives the coffee time to “rest” and allows the flavors to fully develop.

How long will my coffee stay fresh?

Once opened, we recommend consuming your beans within 4–6 weeks. To keep them at their best, store them in a cool, dry place, away from direct sunlight, and always reseal the bag tightly or place them in an airtight container.

Do you use a “best before” date?

Instead of a “best before” date, we focus on the roast date. Coffee doesn’t “go bad” like milk, but it will gradually lose flavor and aroma over time. Knowing the roast date lets you decide how fresh you want your brew.

How should I store my coffee?
  • Keep it in the original resealable bag or an airtight container.
  • Store in a cool, dark place—like a pantry, not the fridge.
  • Avoid moisture, heat, and strong odors, as coffee easily absorbs them.
Do you offer subscriptions?

Yes! You can subscribe to have fresh coffee delivered to your door on a schedule that suits you. Subscriptions mean you’ll never run out of your favorite beans.

Can I trace where my coffee comes from?

Absolutely. We source our beans directly from farmers and cooperatives whenever possible. Each bag lists the origin, variety, and processing method so you know exactly where your coffee comes from.

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